You may spend countless hours marketing others’ successes but how can we as communications professionals market our own success without looking like we are tooting our own horns? How can we market our own success while creating our personal brand? Here are six tips to get started or enhance your personal brand:
1. Be your own publicist. Start by making a name for yourself online and offline. Start a blog, contribute to other blogs and news sites, and be active in social media. Contribute your voice whenever and whatever possible. Do you have a media outlet on your wishlist that you wish YOU were quoted or featured in? Make it your goal. This isn’t the time to be shy. You are a star, so shine–start standing out already.