All Posts By


Networking: Stop Considering It A “Necessary Evil”

net·work·ing noun
Definiti􏰀on of NETWORKING
1. : the exchange of informati􏰀on or services among individuals, groups, or ins􏰀titutions; specifically: the cul􏰀tivati􏰀on of productive relati􏰀onships for employment or business (source: Merriam-Webster)

Why is it that a simple word sends shivers down most people’s spines? I have encountered a few that actually live for networking and sing its praises from the roo􏰂f tops. But others…not so much. We must stop thinking of networking as a necessary evil but as a vital part of our personal and professional brand-building. I am fond of saying your network is your net worth and I made it known at last week’s Social Media Week’s Advancing Women: Leadership in Social (along with other tips on collaboration, self-care, and how we must stay “always learning”).

read more

Letting Go: Knowing When To Venture On Your Own

At some point in their career, every professional has thought about venturing out on their own and leaving their past life behind. You work all your life helping other people build their brands and businesses but there comes a time when it just doesn’t fulfill you anymore. I too, have hit this point so early on in my career. At 20 years old I am already planning my future businesses and looking for way to execute properly.  As a writer, I am always looking for new websites to write for to get myself out there and build an online presence. After about 6 months of contributing, I decided to create my own blog.

read more

Women In Tech

Fervency Perspective – Don’t Let Anyone Steal Your Joy

These simple words of advice resonate with me today. There are too many ti􏰀mes that we let others–you may call them ”haters” or the naysayers, the doubters, the Debbie Downers–steal our joy. I find joy in everything I do from my work to my personal life to other people’s lives and work. From a simple disapproving look, conversati􏰀on, or email it can cause you to doubt your own decisions and even worse ruin your day. Why is it so easy for people to steal your joy?


You let them.

read more

Social Media Week NYC – Advancing Women: Leadership In Social Media 2.23.16

Are you attending Social Media Week New York? On Tuesday, you won’t want to miss Advancing Women: Leadership in Social Media, hosted by Shareablee and Wimlink. In this premier leadership event, inspiring and accomplished women executives share their stories of leadership and success.

Advancing Women: Leadership in Social Media

Elite panelists include Keiko Sutton, Director of Analytics at AOL, Aliah Davis-McHenry, Social Media Consultant at Consumer Reports, Apryl Pilolli, Manager of Social Analytics at Cox Media Group, and Edlynne Laryea, Social Media Lead at Johnson & Johnson’s Worldwide Digital Center of Excellence. The event will be moderated by Wimlink founder and Shareablee CEO, Tania Yuki. Wimlink and Shareablee are proud to host this leadership forum for women in social to connect, exchange ideas, and plan for their businesses and careers for 2016 and beyond.

read more

5 Goals For Every Grad Looking For a Job

If you have just received your diploma, it is time to leave your college years behind and make your first big step into adulthood, getting a job. However, in between graduation and your first day of work is an unpleasant and unwanted transition period: unemployment. There is no telling how long this can last or how quickly you will land a job, making your time waiting to put your diploma to good use both frustrating and often anxiety-ridden.

If you are determined to hit the ground running and land your first “real” gig as soon as possible, being diligent, ambitious and setting goals can help you get there. Here are 5 goals that will help you get your first job this summer.

read more

How To Hustle As A PR Student – 10 Tips To Make You Stand Out From The Crowd

Go to class. Study. Labs. Tests. Papers. Graduati􏰀on. Get a job.

Wouldn’t that be nice?

In other majors, that’s normally how it works. However, in the public rela􏰀ons field, school is only the half of it. In PR, it’s about hustle, hustle and more hustle. It’s what you’re doing to stand out. Internships, por􏰄tfolios, connections, professionalism, organizati􏰀ons, leadership, social media appearance and much more goes into landing your first job in the PR world.

A huge misconcepti􏰀on is that PR is a field where everything is all glamour and parti􏰀es–wrong. A lot of people aren’t aware of the grind that goes into PR. Pursuing a career in PR as a college student is difficult because no one wants to hire someone who doesn’t have a lot of experience. That rises the million dollar questi􏰀on: well, how am I supposed to get experience if no one will hire me without any experience?

read more

A New Commitment for All The World’s Women

Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all. This is the philosophy behind “A Collection Of Us”, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage, technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.

read more