Definition of NETWORKING
1. : the exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business (source: Merriam-Webster)
Why is it that a simple word sends shivers down most people’s spines? I have encountered a few that actually live for networking and sing its praises from the roof tops. But others…not so much. We must stop thinking of networking as a necessary evil but as a vital part of our personal and professional brand-building. I am fond of saying your network is your net worth and I made it known at last week’s Social Media Week’s Advancing Women: Leadership in Social (along with other tips on collaboration, self-care, and how we must stay “always learning”).