The Fervency is a creative marketing consultancy specializing in multicultural marketing, experiential marketing and augmented reality experiences. The Fervency helps brands engage xennial and Gen X women, a unique consumer base traditionally overlooked in marketing strategy but possesses incredible spending power and influence. Just like it’s namesake, The Fervency works passionately with brands to accomplish strategic goals and offers services such as:
- Brand Management and Digital Storytelling
- Multicultural Marketing Strategy
- AI Strategy for Customer Service
- Experiential (engagement) Marketing
- Augmented Reality Experiences
- Influencer Marketing
- Publicity and Media Outreach
Founded in 2018 by Aliah Davis-McHenry, The Fervency is more than marketing. Aliah, an award-winning public relations and social media strategist, is committed to working with brands to develop strong relationship-based communication programs leveraging the power of social and storytelling. She delivers results-driven strategies to clients, drawing on her 10+ years of social media, digital and communications expertise. Aliah has served on national and local nonprofit boards and spoken at SXSW, Mashable’s Social Media Day, Social Media Week NY, Blogalicious, and more. Most recently she received the honor of PR News 2017 Top Women in PR and was honored as a Changemaker at the White House Summit for Women in 2016. Aliah has also been featured in O, Essence, CNN, Real Simple, and Working Mother.
The Fervency also empowers xennial and Gen X women to pursue their passions via the digital platform Fervent Wellness. Through in-person events, podcasts, and Twitter chats, #FerventOnes connect with other women who are changing their lives to be more active and live “balanced” while buying a home, worrying about 401(k)s, raising kids, taking care of elderly parents, solidifying or reinventing a career.